UX/UI Case Study
ios, Android and Web
A Premium Fitness Club Membership & Workout App
UX/UI Case Study
ios, Android and Web
A Premium Fitness Club Membership & Workout App
Fitmix app is a comprehensive platform that allows
the user to access multiple gyms/fitness centers
with only one membership. Users are able to buy a
membership, and can access the associated
gyms/fitness centers as many times as they want,
until their subscription ends.
Users are also able to schedule their daily workout
routines and enroll in special training classes
right from their mobile app. Users can manage their daily workout data and activities in the app.
Problem
Solution
Our Process
Our UX process starts with the discovery phase, where we discover the problems users
face, and steps to resolve those problems. Its then includes 2 types of survey :
Have you ever been advised to undergo multiple kinds of fitness training ? Like gym with equipments, Yoga sessions, Cardio sessions all together ?
Have you subscribed for multiple gyms/fitness clubs ?
What do you feel managing such multiple gym/fitness class memberships individually ?
Do you wish to see the change in the way you manage multiple gym/fitness club memberships ?
Do you recommend your clients to have multiple gym membership if a particular service is not available at your gym ?
How do you manage schedules and workout data of your clients ?
Do you feel that multiple memberships does not help much to the clients to achieve expected results ?
Do you wish to have a comprehensive interface where clients can have multiple access with just one membership and you can manage all the relevant data efficiently ?
AGE25 Year Old
LOCATIONNew York City, NY
PROFESSIONIT Professional
PERSONALITYSharp, witty and a bit introvert
He has been an IT engineer for the last 5 years. He wants to keep himself fit. He works as a Project Manager in a multinational IT firm. He is also associated with the NGO working for environmental care.
Programming, troubleshooting, Blogging, Vlogging
Keeping himself fit is one of the most important priorities. As he is a bit overweight, He often aims to lose a particular amount of weight each month. He also wants to participate in corporate football tournaments.
As he aims to lose weight, he has to undergo various fitness training at multiple fitness clubs within a week. He has to purchase the membership for each. He has to coordinate the workout sessions and schedule with each of them individually, and many fitness sessions are getting overlapped. Hence he does not get an expected outcome. He also have to manage the workout data separately for each gym/workout session. These all are quite frustrating.
Think & FeelAn IT professional, who wants to keep himself fit in his sedentary lifestyle.
He has A strong desire to take part in corporate sport tournaments.
He feels that his fitness can help him to achieve many goals in his life
HearYou are a bit overweight.
You are not fit enough to take part in the upcoming football tournament.
You have not attended the important workout sessions last week.
DosePurchases multiple fitness club memberships
Tries to attend as many sessions as he can.
He maintains all the workout data from scheduling to results, separately.
SeeMultiple membership cost goes higher without any significant improvement
Hurdles in scheduling and attending the fitness classes.
Inconsistent fitness trends.
Steve resides in New York, an IT professional and a project manager.
He is a bit overweight and wants to lose some weight. After consulting several fitness trainers, he realized that he might require training from
Brandon is a gym owner in the city, and he is a part of fitmix fitness associated clubs/gyms.
He downloads and installs the fitmix mobile app, and registers.
He purchases the membership, and now he is able to access all the gyms/fitness clubs within his subscription period, without any extra cost.
Steve is now able to explore all available workout sessions at various gyms and can book his convenient session right from his app, anytime, anywhere. Same will be notified to the respective gym.
Brandon is now able to manage all his clients through one single interface, where he can create his workout classes and the same will be displayed in his users mobile app.
Brandon is able to see the booked time slots and classes by his clients.
Steve is now able to manage his all workout data in the app, and can view/analyse the data anytime, anywhere.
Steve gets his expected results and Brandon sees significant growth in his clientele and business.
Steve resides in New York, an IT professional and a project manager.
He downloads and installs the fitmix mobile app, and registers.
Brandon is now able to manage all his clients through one single interface, where he can create his workout classes and the same will be displayed in his users mobile app.
He is a bit overweight and wants to lose some weight. After consulting several fitness trainers, he realized that he might require training from
He purchases the membership, and now he is able to access all the gyms/fitness clubs within his subscription period, without any extra cost.
Brandon is able to see the booked time slots and classes by his clients.
Steve is now able to manage his all workout data in the app, and can view/analyse the data anytime, anywhere.
Brandon is a gym owner in the city, and he is a part of fitmix fitness associated clubs/gyms.
Steve is now able to explore all available workout sessions at various gyms and can book his convenient session right from his app, anytime, anywhere. Same will be notified to the respective gym.
Steve gets his expected results and Brandon sees significant growth in his clientele and business.
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